Future Techworld

Today Microsoft flipped the switch on Student Advantage, a program, announced in October, that extends the availability of Office to students of educational institutions that pay for Office 365 for their staff and faculty.
According to Microsoft, 35,000 educational institutions are eligible for Student Advantage, which provides access to the ProPlus SKU of Office 365, again provided that its paid staff are current users of Office 365 ProPlus or Office Professional Plus.
Office 365 ProPlus includes Access and Lync, making it a robust set of tools. Microsoft took a dig at Google in its announcement, stating that “[e]ven Google's own job postings require competency with Microsoft Office tools.”
What this means in practice is that Microsoft is lowering the marginal cost of Office for students to zero, while guaranteeing itself revenue through contracts with universities and the like. Microsoft cannot afford to cede mind and market share to Google, which provides a free Office competitor, and it must preserve its revenue from the product, which is a key profit source.
Office 365 ProPlus generally costs around $12 per month, per user, so the amount of ‘free' software that Microsoft will provide is non-trivial. To protect Office from low, or zero-cost competitors, it's probably sensible for it to sacrifice some revenue opportunity to keep up its primacy in the productivity market.

Dhoom 3 - The game, which was initially released exclusive for Windows Phone based devices, is now available for Android, BlackBerry 10, Symbian, and iOS platform based devices. The game is based on the theme of upcoming Aamir Khan starrer movie which also goes by the same name. It is a racing game like the Racing Moto and is available for free on all the platforms.

As obvious, the story of the game is quite simple: the cops are all out in full force and you have only one way - ride hard though the busy street. You have to collect coins during the race which you can later use to purchase newer bikes and to unlock other items.
As far as our experience goes, the game has awesome 3D graphics which does not pinch on eyes and looks a lot realistic. Moreover, it has got great controls which again feel natural.

There are applications which allow smartphone/tablet users to expand their device's RAM by a substantial amount. Take the Roehsoft RAM Expander for instance. We had used this app in one of my devices, which has only 256 MB RAM and could not run even some basic games. But after using the app, there was a noticeable change in the device's performance.
However, keep in mind that such applications require your device to be rooted and rooting a device voids its warranty. Also, rooting is advisable only for advance users and you should not try rooting your smartphone or tablet if you do not have thorough knowledge of its functioning, as during the process you may end up killing your device altogether.
Before we proceed, lets have a look at the properties of the Roehsoft Ram Expander application. First of all, it is a paid application available from Google Play store for a hefty price of Rs 499. According to its developers, the app can increase the RAM of the device to 4 GB, which is a very tall claim as no tablet or smartphone as of now comes with such huge RAM. The app uses the micro SD card's storage.
Of course, since it claims to increase the RAM to 4 GB you need to have a high capacity micro SD card. It's best if you have a 16 GB or higher capacity card as you also need to use the micro SD card to store your content. Also, go for a higher class micro SD card which has a higher data transfer rate and is crucial for better device performance.

Here is a step by step approach on how to use the app.
Step 1:

Before installing the Roehsoft Ram Expander application, you first need to root your device. If you already have a rooted device just download the app from Google Play store.
Step 2:

From the menu tray of your device, locate and run the application. On opening, the app will ask you to choose your language - English or Deutsch. Then it would ask for root access; just press ok to proceed further. It will take just 10 seconds to complete the formality.

Apple is the world's most valuable brand followed by Microsoft, Coca-Cola, IBM and Google, according to Forbes.Apple has topped the 'World's Most Valuable List' compiled by Forbes magazine with a brand value of $104.3 billion, nearly twice other technology major Microsoft, which has a brand value of $56.7 billion.

"... the Apple name is as strong as ever. Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20 percent over last year. It is worth nearly twice as much as any other brand on the planet by our count," Forbes said.

Meanwhile, Microsoft's brand value has remained flat over the past three years, as the company struggles to make a transition from PC to the mobile world, the magazine said.

"Growth has slowed, but it is still one of the most profitable brands in the world with operating margins of 34 percent in its latest fiscal year," it said.

With a brand value of $54.9 billion, Coca-Cola was ranked third in the list, followed by IBM ($50.7 billion), Google ($47.3 billion).

Among the top 10 brands, McDonald's, with a brand value of $39.4 billion, was ranked sixth, followed by General Electric ($34.2 billion), Intel ($30.9 billion), Samsung ($29.5 billion) and Louis Vuitton ($28.4 billion).

Brands from US-based companies make up just over half of the list of 100, with the next biggest representation from Germany (nine brands), France (eight) and Japan (seven).

No Indian company features in the list.
Samsung, which came at No.9, had the strongest one-year gain of any brand in the top 100, up 53 percent to $29.5 billion. The company's value soared 136 percent over the past three years.

"Sales for Samsung's Galaxy S4 smartphone have been on fire and the company also benefits from its market leading position with memory chips," Forbes said.

Forbes, however, said the value of a brand can collapse in the complex, fast moving technology world.

Forbes had valued the Blackberry brand at $6.1 billion last year, but this year it stood at just $2.2 billion and has come out of the top 100 brands list.
Forbes valued the brands on three years of earnings and allocated a percentage of those earnings based on the role brands play in each industry. The 100 most valuable brands span 15 countries across 20 broad industry categories.